Research Director, Inc.: Exclusive October PPM Analysis For New York, Los Angeles, Chicago, San Francisco, Dallas

Research Director, Inc.: Exclusive October PPM Analysis For New York, Los Angeles, Chicago, San Francisco, Dallas


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Top-5 Markets

As the deciduous forests turn from green to their array of autumnal colors we, too, turn the page on another NIELSEN survey. The Ratings Experts from RESEARCH DIRECTOR, INC., along with our raking buddies from XTRENDS, give you OCTOBER. This is a loose definition for the most recently completed survey as it began on 9/13 and ended on 10/10. As with all surveys, the numbers are merely estimates. However, our crack analysis is always spot on. See for yourself.

NEW YORK: You Lite Up My Life

Good luck getting that ear worm out of your head … For the fourth straight survey, the top three stations 6+ remained the same. iHEARTMEDIA AC WLTW (LITE) continued to reign supreme (7.5-7.1) while ENTERCOM Classic Hits WCBS-F remained in the place position (6.4-6.2). EMMIS Urban AC WBLS repeated at #3 but with its best book since JUNE (5.6-6.0). SBS Tropical WSKQ (MEGA) moved up to #4 as it ended a two-book slide (4.3-4.7). Meanwhile, iHEARTMEDIA Top 40/M WHTZ (Z100) slipped to #5 with its lowest mark since Mom was hooking up with Santa (4.8-4.5). A trio of stations were close behind at #6. ENTERCOM News WINS-A (4.2-4.4), iHEARTMEDIA Classic Rock WAXQ (Q104.3) – which had its best outing since MARCH (4.2-4.4) – and ENTERCOM Sports WFAN (THE FAN), which bounced back from a down book (3.9-4.4).

WLTW was off slightly 25-54 but continued to dominate the demo as it led #2 WHTZ – which was also off slightly – by more than two shares. WCBS-F was off slightly, as well, but managed to move up to #3. WBLS was up for the third straight survey to advance to #4 while WSKQ stepped up to #5 as it regained some of last month’s loss. EMMIS Top 40/R WQHT (HOT) posted its lowest share since APRIL and, as a result, fell four places to #6. WAXQ had its best showing in over a year to move up to #7.

For the second book in a row, the top three 18-34 stations remained unchanged. WHTZ won for the fifth straight survey and regained a good chunk of last month’s big loss. WQHT returned as the #2 station with a slight decrease. It was more than a share behind the leader but led #3 WLTW – which was down a bit – by a half share. iHEARTMEDIA Urban WWPR (POWER) moved up to #4 despite being down slightly. WSKQ slipped to #5 as it landed its lowest share in over a year. Close behind at #6 was ENTERCOM Alternative WNYL (ALT 92.3) even though it was off a bit.

There was WLTW being all flat 18-49. No problem as the station continued in its customary #1 position and led a pair of #2 stations by more than a share. WQHT remained in place with its lowest share since MARCH while WHTZ moved up a slot despite a slight decrease. WSKQ was up to #4 as it ended a two-book slide while WBLS jumped three places to #5 with its highest share in over a year. WCBS-F slid to #6 as it ended a two-book run while WWPR fell to #7 with its lowest mark in over a year.

LOS ANGELES: I Feel The Earth Move …

Perhaps a better ear worm … Even though ENTERCOM Classic Hits KRTH (K-EARTH) was flat (see what we did there?), the station managed to move to the top of the 6+ leaderboard (5.0-5.0). It edged out iHEARTMEDIA AC KOST, which moved up to #2 (4.7-4.9). Meanwhile, iHEARTMEDIA Hot AC KBIG (MY FM) saw its five-book winning streak come to an end. The station dropped to #3 with its lowest total in over a year (5.5-4.8). ENTERCOM Rhythmic AC KTWV (THE WAVE) remained at #4 though it returned all of last month’s increase (4.6-4.2). It was joined in that space by iHEARTMEDIA Top 40/M KIIS (KISS), which moved up a spot despite a down book (4.4-4.2). Both ENTERCOM Adult Hits KCBS-F (JACK) and UNIVISION Spanish Contemporary KLVE (K-LOVE) remained tied but moved up their arrangement to #6 (3.6-3.8).

Even though KBIG had its lowest 25-54 share in over a year, the station managed to extend its demo-winning streak to seven. However, #2 KRTH posted its best number since FEBRUARY and the stations were very close to being tied. They were also about a share ahead of the rest of the field. KIIS repeated at #3 with a modest decrease and was partnered with KCBS-F, which advanced from #6 as it ended a four-book slide. KLVE took two steps upward to #5 with a slight increase. Two stations exited the top five. KOST slipped to #6 with its lowest share since NOVEMBER while SBS Spanish AC KXOL (MEGA 96.3) ended up at #7 as it returned almost all of last month’s increase.

The 18-34 competition suddenly became quite the contest. KIIS was #1 for the third book in a row but was off a bit. KRTH moved up three places to #2 with its highest share in over a year. The two stations were separated by the slimmest possible margin. iHEARTMEDIA Urban KRRL (REAL 92.3) moved up to #3 despite a slight decrease. All of the three stations previously occupying the #2 position dissolved their partnership and moved down in the rankings. KBIG alit at #4 with (again) its lowest total in over a year while KXOL slid to #5 as it (again) returned all of last month’s increase. Close behind was the hard-charging CUMULUS Classic Rock KLOS. The station was up for the fourth book in a row and posted its best score in over a year to land at #6. As recently as JUNE it was sitting at #16. The third former #2 station – MERUELO Top 40/R KPWR (POWER) – fell to #7 with its lowest number since FEBRUARY. It was tied with LIBERMAN Regional Mexican KBUE (QUE BUENA), which had its best outing in over a year.

Unlike in the previous three demos, KBIG was only off slightly 18-49 and managed to remain at #1 for the tenth consecutive survey. KRTH moved up to #2 with its best book in over a year and trailed the leader by a half share. KIIS slipped back to #3 with a slight decrease while KCBS-F took three steps forward to #4 with its first up book since MAY. KOST moved up to #5 with a slight decrease and was tied with KPWR, which dropped from #4 as it gave back most of last month’s gain. KXOL slid to #7 with a small loss.

CHICAGO: Ten For Ten

This was officially the tenth survey of 2018 and iHEARTMEDIA Urban AC WVAZ (V103) continued to bat a thousand. The station was flat (5.7-5.7) but was also still #1. However, it was hearing footsteps as ENTERCOM News WBBM-A moved up to #2 with its highest share in over a year (4.8-5.6). UNIVISION Regional Mexican WOJO (QUE BUENA) repeated at #3 with its third straight up book (5.0-5.3). CUMULUS Classic Hits WLS-F ended a very strong three-book surge (5.4-5.0) as it slipped to fourth place. HUBBARD Hot AC WTMX (THE MIX) rebounded from a down book (4.1-4.6) to move up to #5. ENTERCOM Sports WSCR-A (THE SCORE) remained at #6 (4.3-4.2) while HUBBARD Classic Rock WDRV (THE DRIVE) had its lowest total since FEBRUARY (4.4-4.1) to slide to #7.

For the third book in a row WOJO was up and was #1. It also had its highest 25-54 share in over a year. Not too shabby. WTMX got back half of what it lost last month to move up to #2 but was almost a share off the lead. WLS-F dropped back to #3 with a modest decrease while WVAZ slipped to #4 with its lowest share since some Jack guy was invading your personal space. WDRV was in neutral at #5 with a slight decrease. WBBM-A earned leap-o’-the-month honors as it advanced from a tie at #17 to #6 with its best book in over a year.

The 18-34 race got quite a bit tighter this go around. iHEARTMEDIA Top 40/M WKSC (KISS) won the demo for the third straight survey as it got back all of last month’s small loss. WOJO jumped up to #2 with its best outing since MAY and the stations were as close as possible without being tied. iHEARTMEDIA Urban WGCI held steady at #3 as it ended a four-book slide. However, it was joined by WTMX, which advanced from a tie at #7 with its best performance since NOVEMBER. CUMULUS Alternative WKQX remained at #6 with a slight increase while ENTERCOM Rhythmic AC WBMX (JAMS) fell four slots to a tie at #9 with its lowest share in its new incarnation.

WOJO continued to run roughshod over the rest of the 18-49 field. The station was #1 for the seventh straight survey and had its highest share in over a year. Still, WTMX was able to whittle away some of WOJO’s lead. MIX repeated at #2 but got back all of last month’s loss. And then there was one. Last month three stations were tied at #3. Only a flat WKSC was left standing. WGCI and WVAZ slipped to #4 with slight decreases. Close behind at #6 was WDRV, which was also off slightly.

SAN FRANCISCO: Same Old Song And Dance

An ironic headline since the consistent 6+ market leaders don’t play songs for a living. KQED INC. N/T KQED was #1 for the tenth book in a row (6.8-6.7) and maintained its comfortable lead over ENTERCOM News KCBS-A, which was #2 for the, you guessed it, tenth straight survey (5.3-5.6). The leading music station – for the tenth book in a row, naturally – was iHEARTMEDIA AC KISQ (THE BREEZE) (4.6-4.7). Then came the compression. BONNEVILLE AC KOIT moved from a tie at #10 to #4 with its best outing since MAY (3.2-3.9) and was sharing the moment with iHEARTMEDIA Top 40/R KMEL, which advanced from #9 as it ended a two-book slide (3.6-3.9). BONNEVILLE Urban AC KBLX slipped to #6 as it ended a two-book surge (3.8-3.6) and was paired with iHEARTMEDIA Hot AC KIOI (STAR), which remained in place (3.7-3.6). ENTERCOM Hot AC KLLC (ALICE) fell five places to #9 (3.8-3.4). 

The 25-54 party was playing a serious game of musical chairs as no station was where it was last month. iHEARTMEDIA Top 40/M KYLD (WILD) was off slightly yet managed to move into first place. KQED had its lowest share in over a year yet moved up to #2 and was this close to the leader. KLLC also had its lowest share in over a year and saw its two-book winning streak come to an end as it fell to #3. KMEL again ended a two-book slide as it moved up two places to #4. KISQ advanced three squares to #5 as it, too, ended a two-book slide. The gap between #1 and #5 was under a share – that’s how tight this race was. KIOI slid to #6 with a small decrease and was tied with KOIT, which moved up from #13 with a rather large gain. BONNEVILLE Top 40/M KMVQ (NOW) fell four slots to #8 with its lowest share in over a year. It was tied with CUMULUS Classic Rock KSAN (THE BONE), which moved up from #10 with its fourth straight up book.

Last month KMEL took it squarely on the chin but the station got all that 18-34 loss back – and more – as it posted its thirteenth straight victory. It had better than a three-share lead over the two #2 stations. KIOI remained in place but ended a two-book surge while KYLD moved up from #4 as it got back most of last month’s loss. SBS Regional Mexican KRZZ (LA RAZA) probably retired the leap-o’-the-month trophy as it exploded from a tie at #24 to #4. That is not a typo. The station jumped twenty places and more than tripled its previous share. KMVQ slipped to #5 with its lowest score in over a year while iHEARTMEDIA Classic Hits KOSF fell six places to a tie at #11 as it returned almost all of last month’s huge increase.

For the fifth straight survey, KMEL was #1 18-49. The station also ended a two-book slide. KYLD moved back up to #2 with a slight increase but was a share and a half behind its cluster mate. KLLC slipped to #3 with its lowest score since MAY while KQED moved up to #4 despite a small decrease. Two stations moved up and into a tie at #5. KIOI took one step forward despite a small loss while KOIT advanced from a tie at #9 with its best showing since the maids were milking. KMVQ fell four slots to #7 and was tied with KRZZ, which “only” advanced from a tie at #14.

DALLAS-FT.WORTH: This Kiss, This Kiss

Yet another month of sheer 6+ dominance for iHEARTMEDIA Top 40/M KHKS (KISS). The station was #1 for the tenth straight survey (6.2-6.6) and led #2 iHEARTMEDIA Classic Rock KZPS (LONE STAR) by a share and a half (5.3-5.1). ENTERCOM Classic Hits KLUV (K-LOVE) ended a two-book slide (4.0-4.6) to move up to #3 while CUMULUS Country KPLX (THE WOLF) inched up to #4 (4.1-4.2). Two stations were very close behind at #5. CUMULUS Country KSCS slid from #3 (4.3-4.1) while ENTERCOM Adult Hits KJKK (JACK) moved up from a tie at #7 (4.0-4.1). Two stations were nipping at their heels from the #7 position. Both had fallen out of the top five. UNIVISION Regional Mexican KLNO (QUE BUENA) dropped from #4 (4.2-4.0) while iHEARTMEDIA Hot AC KDMX (NOW) slid from a tie at #5 (4.1-4.0).

The 25-54 race was for second place as KHKS continued to crush the competition. The station got back all of last month’s loss and led the #2 station by over two shares. That position was held by KJKK, which had its highest share since MARCH and just edged out KLNO, which slipped back to #3 with its lowest score since JUNE. KDMX wrested control of the #4 position away from iHEARTMEDIA Active Rock KEGL (THE EAGLE). The former was up slightly while the latter slipped to #5 with a slight loss. CUMULUS Sports KTCK-A (THE TICKET) had its best outing since MAY to advance four places to #6. And, no, they are not the COWBOYS flagship … which may be a good thing considering.

This was only the eighth straight 18-34 win for KHKS. But, the station did post its largest share in over a year. KLUV did the same as it moved up to #2. However, the gap between the two stations was almost three shares. KEGL slipped back to #3 with its lowest score since APRIL while iHEARTMEDIA AC KDGE (STAR) moved up to #4 with its highest mark since Grandma had an unfortunate incident with some rogue reindeer. SERVICE Urban KKDA (K104) slipped to #5 with its third straight down book and was tied with KSCS, which stepped back from a tie at #4 as it had its third straight down book. KLNO dropped three places to #7 with its first down book since APRIL.

The song remained the same for KHKS when it came to the 18-49 crowd. The station regained all the share it lost last month to open up a three-share lead over the rest of the market. KDMX was flat but that was enough to make the station the sole occupant of the #2 position. Its former partner – KLNO – slipped back to #3 with a slight decrease. Three stations held the honor of being #4. KEGL slipped from a tie at #2 with its lowest total in over a year while KJKK stepped up from #5 despite a slight decrease. KLUV came in from way back at #12 (tied) with its best performance since FEBRUARY.

The Ratings Experts from RESEARCH DIRECTOR, INC. invite you to check out our blog because you clearly do not have enough reading material in your queue. You can find it here.

Oh, we’ll back shortly with HOUSTON, WASHINGTON, DC, PHILADELPHIA, ATLANTA, and BOSTON. 

Website: www.ResearchDirectorInc.com
Phone: (410) 295-6619 
E-mail: info@ResearchDirectorInc.com or sallan@researchdirectorinc.com 
FACEBOOK: www.facebook.com/ResearchDirectorInc
TWITTER: @ResearchDirect

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Published at Mon, 29 Oct 2018 21:00:01 +0000

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